The Serial Cut company comes across to me as a high quality design company which deals with a variety of clients and target audiences. I really enjoy their designs and i think that they are great they can really catch my attention and i really like their work. I think they are a bit of both conventional and radical but lean towards the more radical approach. I Like the way they communicate the message across to the audience eg: "the smart grid electric".

Here are a few of the designs that i really enjoyed: